TOW: Treasure of Waste
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Submission of Ro Plastic Prize 2022 (Finalist)
Submission of Ro Plastic Prize 2022 (Finalist)
TOW is a mobile lifestyle application that seeks to promote proper recycling waste disposal with accessible participation and educate the value of re-waste amusingly, starting with how to effectively deliver the value of waste recycling and its educational content to the target. The aimed target was the generation Alpha & Z youth who pursue digital socialising with a sense of global environmental issues but lack information on proper recycling. This project looked at what differentiated functions social media can offer in this regard.
The idea of a gamification and reward system was designed to enable the target group to practice the topic and activities continuously, and similar existing services and applications were investigated as case studies. The project considered individual participation as regional activities but kept social media space to allow users to communicate globally through information and activity sharing and induce educational interaction. The token system was designed to encourage users to receive tokens by participating in activities. Users can spend them communicating with other users to experience active social interactions with understanding the value of waste and re-waste.
If TOW is commercialised, it could begin to exert significant influence on complex waste-related issues through the rise of awareness and appropriate participation of the younger generation worldwide about the value of recycled waste. Moreover, it is expected that social interaction using tokens on the app will provide them with active empathy for environmental issues.
Personal contribution
Ideation
Scenario basis
Service map basis
Logo design (Illustrator)
UI prototype (XD, Photoshop)
Hi-Fi UI (XD)